A & V Trading - Key Account Personnel (2 interns)

About A & V Trading
A and V Best Trading company is looking for interns who are willing to work with us. Our company is a retail company selling home and baby products. We have been in this business for more than 40 years and now we are on our more expansion period.


Summary of Role 

• Generate and update website content (products, content, promotions)
• Work with agencies to build traffic & sales via the website (PPC agency, email marketing provider, e-commerce provider, etc)
• Plan, define and implement website changes and functional improvements
• Maintain and update the online marketing plan for the website
• Monitor key performance indicators on the website and develop plans to improve them

Key Responsibilities
Website

• Update product information and content on the website
• Create banners, images, promotions etc for display on the website (using products like Photoshop)
• Update content managed areas (copy & artwork)
• Manage website configuration & parameters (eg payment options, stock management)
• Investigate and report any operational/technical issues arising
• Scope and document ongoing website functional projects /improvements
• Test and deploy functional projects /improvements
• Liaise with e-commerce agency regarding the day to day management of the website
• Liaise with internal resources regarding the day to day management of the website
• Evaluate approaches & strategies to improve website sales conversions & customer engagement

Marketing

• Understand and develop sources of traffic (& the factors that influence it): email, SEO, PPC, affiliates, social media, catalogues etc
• Liaise with agencies or in-house teams to implement and support campaigns
• Investigate, evaluate and assess new ways of generating additional traffic/orders
• Produce reports to analyse the performance of all online marketing campaigns and promotions (via reports, analytics, surveys etc)

Measurement

• To meet and exceed all agreed performance objectives (sales, conversions, engagement)
• Continuous improvement of customer satisfaction
• Meet internal service levels for website activity and management
• Maintaining an excellent level of service to the business

Requirement

• Understanding of the disciplines required to drive traffic to retail websites (ppc, email marketing, link generation, online pr, SEO, offline marketing and pr, affiliate programmes, etc)
• Understanding of order management/customer fulfilment in an e-commerce context
• Experience using packages like Excel and Photoshop
• Computer literate and understanding of basic web technologies (FTP, browsers, basic HTML, data files)
• Familiar with data management
• Previous experience of website or e-commerce CMS
• Basic understanding of Google products such as Webmaster Tools & Analytics would be desirable
• Experience of Magento would be a plus