FedEx Express Junior Achievement International Trade Challenge
Over the past seven years that Singapore had participated, the program has benefitted 2,280 students in Singapore with 42 Singapore students representing the country at the regional Challenge. In 2011, Lee Qi Ni and Darren Ong (Singapore Polytechnic) came in second and in 2012, Brennan Foo and Joel Sherard (Anglo-Chinese School, Independent) came in first at the regional Challenge.
The FedEx/Junior Achievement International Trade Challenge (ITC) is an unparalleled opportunity to broaden students’ understanding of global trade and to participate in an array of stimulating activities to enhance their knowledge of product distribution, competition, pricing, promotion and sales. Simultaneously, this experience will promote the enduring qualities of teamwork, risk-taking and self-confidence.
The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, the students are required to research and synthesize detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan.
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.
Through the creation and implementation of the International Trade Challenge, FedEx Express is supporting the growth and implementation of Junior Achievement business economics and workforce readiness programs throughout communities in 11 Asia Pacific countries. This involvement will serve to bring heightened awareness about the rewards and benefits of a business and entrepreneurship education as an avenue for helping today’s youth achieve their fullest potential and preparing them to become tomorrow’s leaders in our global society.