FedEx / Junior Achievement International Trade Challenge 2016
Dear Principals / Head of Business Studies Programs / Entrepreneurship Clubs,
FedEx Express and Junior Achievement cordially invite your students to the 10th FedEx Express / Junior Achievement International Trade Challenge.
Over the past eight years that Singapore had participated, the program has benefitted 2,700 students in Singapore with 48 Singapore students representing the country at the regional Challenge. In 2011, Lee Qi Ni and Darren Ong (Singapore Polytechnic) came in second and in 2012, Brennan Foo and Joel Sherard (Anglo-Chinese School, Independent) came in first at the regional Challenge.
The Asia Pacific Regional Challenge was held in Hong Kong (2007, 2012, 2013, and 2014), Kuala Lumpur (2008), Singapore (2009, 2010 and 2015), and Thailand (2011). We will be going back to Hong Kong this year where the FedEx/JA International Trade Challenge began 10 years ago.
The FedEx/Junior Achievement International Trade Challenge (ITC) is an unparalleled opportunity to broaden students’ understanding of global trade and to participate in an array of stimulating activities to enhance their knowledge of product distribution, competition, pricing, promotion and sales. Simultaneously, this experience will promote the enduring qualities of teamwork, risk-taking and self-confidence.
The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, the students are required to research and synthesize detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:
As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.
International Trade Challenge Workshop
The competition will require students to create a comprehensive Market Entry Strategy plan and develop a well-written proposal for judging by local experts/volunteers. To ensure all the students are equipped to prepare their Market Entry Strategy plan, all student entrants for the ITC are required to attend a one-day ITC Workshop where market entry strategy tips and the above international marketing plan criteria are covered. We have 2 workshop dates catered to 2 different groups of students – students only need to attend one of the workshop dates:
FedEx Express and Junior Achievement cordially invite your students to the 10th FedEx Express / Junior Achievement International Trade Challenge.
Over the past eight years that Singapore had participated, the program has benefitted 2,700 students in Singapore with 48 Singapore students representing the country at the regional Challenge. In 2011, Lee Qi Ni and Darren Ong (Singapore Polytechnic) came in second and in 2012, Brennan Foo and Joel Sherard (Anglo-Chinese School, Independent) came in first at the regional Challenge.
The Asia Pacific Regional Challenge was held in Hong Kong (2007, 2012, 2013, and 2014), Kuala Lumpur (2008), Singapore (2009, 2010 and 2015), and Thailand (2011). We will be going back to Hong Kong this year where the FedEx/JA International Trade Challenge began 10 years ago.
The FedEx/Junior Achievement International Trade Challenge (ITC) is an unparalleled opportunity to broaden students’ understanding of global trade and to participate in an array of stimulating activities to enhance their knowledge of product distribution, competition, pricing, promotion and sales. Simultaneously, this experience will promote the enduring qualities of teamwork, risk-taking and self-confidence.
The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, the students are required to research and synthesize detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:
- Product development
- A solid understanding of international trade and marketing
- Detailed research on a country
- Analysis of physical boundaries and challenges
- Defined target market
- Defined market competition
- Analysis of transportation systems for distribution
- Establish timeframe for implementation
- Establish short term and long term goals
As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.
International Trade Challenge Workshop
The competition will require students to create a comprehensive Market Entry Strategy plan and develop a well-written proposal for judging by local experts/volunteers. To ensure all the students are equipped to prepare their Market Entry Strategy plan, all student entrants for the ITC are required to attend a one-day ITC Workshop where market entry strategy tips and the above international marketing plan criteria are covered. We have 2 workshop dates catered to 2 different groups of students – students only need to attend one of the workshop dates:
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Workshop 1: For polytechnic students who have taken business courses and are familiar with writing a business plan. Need to provide teacher's name for confirmation.
Date: Saturday, 14th May Time: 10am - 4:00pm Venue: Singapore Polytechnic, Business School, Main Lecture Theatre 8 (MLT8), Level One 500 Dover Road Singapore 139651 (Dover MRT Station) REGISTRATION DEADLINE: Monday, 9th May CLICK HERE TO REGISTER |
Workshop 2: For students with NO business course background.
Date: Saturday, 28th May Time: 9am – 5pm Venue: Singapore Polytechnic Business School, Main Lecture Theatre 8 (MLT8), Level One 500 Dover Road Singapore 139651 (Dover MRT Station) REGISTRATION DEADLINE: Monday, 23rd May CLICK HERE TO REGISTER |
Topics:
Eligibility:
To enter the International Trade Challenge 2016, students MUST:
The workshop is offered free of charge but there is a SGD 25 charge per student for no shows.
Those students who have attended the workshop in previous years and are interested to compete do not need to attend the workshop again but will need to inform us by emailing to [email protected]. We will check the student’s name against previous year's attendance list.
Please feel free to contact Ms. Irina Khvan, JA Program Manager, at [email protected] if you have any questions.
Singapore International Trade Challenge
After the workshop, student entrants (2 per team) will have 4 weeks to complete their Market Entry Strategy Plan where 12 finalist teams will be chosen to present their plans at the Singapore International Trade Challenge Finals to be held on Saturday 9th July 2016. From there, 3 final winning teams will be selected to represent Singapore at the Asia Pacific International Trade Challenge to be held on 7th – 11th August, 2016 in Hong Kong.
Asia Pacific International Trade Challenge
The Asia Pacific International Trade Challenge will require the students to develop a specific product and create an original international marketing plan for a designated country. The students will develop a PowerPoint presentation, an advertisement for the product, and make a formal presentation to a panel of judges.
Nine countries will be represented in this competition. The participants at the Asia Pacific International Trade Challenge in Singapore will have the opportunity to gain invaluable information, insights and learnings from Senior FedEx executives and expert advice from FedEx program facilitators. The experience will reinforce the knowledge gained and will advance the students’ critical thinking skills, comprehension of international trade and command of the lessons learned.
Scoring Rubric
A scoring rubric will be utilized for the evaluation and judging of student proposals and presentations for both the Singapore and Asia Pacific International Trade Challenges. This will be shared with the students at the workshop.
Perks and Prizes
All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a SGD 300 book voucher and a plaque will be awarded to the three final teams (SGD 150/student).
The Asia Pacific International Trade Challenge winning prizes are:
1st Prize – USD 2,000/student
2nd Prize – USD 1,500/student
3rd Prize – USD 1,000/student
Timeline
Singapore ITC Workshop (attend only one):
Workshop 1: Saturday, 14th May
Workshop 2: Saturday, 28th May
ITC Market Entry Strategy competition submission:
Workshop 1: Saturday, 4th June
Workshop 2: Saturday, 18th June
Announcement on 12 finalist teams: Saturday, 25th June
Singapore ITC Finals: Saturday, 9th July
Asia Pacific ITC: 7th - 11th August
Acknowledgement
FedEx Express and Junior Achievement would like to acknowledge Singapore Polytechnic for their support of the FedEx Express / Junior Achievement International Trade Challenge:
- International Trade Overview
- Product Analysis
- Market Research, Survey & Analysis
- Market Entry Strategy
Eligibility:
To enter the International Trade Challenge 2016, students MUST:
- Be aged 15-19 (pre-university)
- Attend or have attended the Singapore International Trade Challenge Workshop (entire workshop. Attendance will be taken at the beginning, middle and end of the workshop. During the workshop, students will present a business plan developed during class - the presentation may be counted toward the scoring for the top 12 teams for the Singapore Finals).
- 2 students per team for the FedEx/JA ITC Market Entry Strategy Competition
The workshop is offered free of charge but there is a SGD 25 charge per student for no shows.
Those students who have attended the workshop in previous years and are interested to compete do not need to attend the workshop again but will need to inform us by emailing to [email protected]. We will check the student’s name against previous year's attendance list.
Please feel free to contact Ms. Irina Khvan, JA Program Manager, at [email protected] if you have any questions.
Singapore International Trade Challenge
After the workshop, student entrants (2 per team) will have 4 weeks to complete their Market Entry Strategy Plan where 12 finalist teams will be chosen to present their plans at the Singapore International Trade Challenge Finals to be held on Saturday 9th July 2016. From there, 3 final winning teams will be selected to represent Singapore at the Asia Pacific International Trade Challenge to be held on 7th – 11th August, 2016 in Hong Kong.
Asia Pacific International Trade Challenge
The Asia Pacific International Trade Challenge will require the students to develop a specific product and create an original international marketing plan for a designated country. The students will develop a PowerPoint presentation, an advertisement for the product, and make a formal presentation to a panel of judges.
Nine countries will be represented in this competition. The participants at the Asia Pacific International Trade Challenge in Singapore will have the opportunity to gain invaluable information, insights and learnings from Senior FedEx executives and expert advice from FedEx program facilitators. The experience will reinforce the knowledge gained and will advance the students’ critical thinking skills, comprehension of international trade and command of the lessons learned.
Scoring Rubric
A scoring rubric will be utilized for the evaluation and judging of student proposals and presentations for both the Singapore and Asia Pacific International Trade Challenges. This will be shared with the students at the workshop.
Perks and Prizes
All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a SGD 300 book voucher and a plaque will be awarded to the three final teams (SGD 150/student).
The Asia Pacific International Trade Challenge winning prizes are:
1st Prize – USD 2,000/student
2nd Prize – USD 1,500/student
3rd Prize – USD 1,000/student
Timeline
Singapore ITC Workshop (attend only one):
Workshop 1: Saturday, 14th May
Workshop 2: Saturday, 28th May
ITC Market Entry Strategy competition submission:
Workshop 1: Saturday, 4th June
Workshop 2: Saturday, 18th June
Announcement on 12 finalist teams: Saturday, 25th June
Singapore ITC Finals: Saturday, 9th July
Asia Pacific ITC: 7th - 11th August
Acknowledgement
FedEx Express and Junior Achievement would like to acknowledge Singapore Polytechnic for their support of the FedEx Express / Junior Achievement International Trade Challenge:
Workshop 1 & 2 Venue Sponsor - Singapore Polytechnic
