JA Be Entrepreneurial Pre Test

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School *

Date *

Class *

Level *

Student Information

1. What are the first three letters of your name on your NRIC? *

2. When were you born? Day / Month / Year *

Knowledge Questions (Please check the correct answer)

1. Which of the following are sources for successful product and service ideas? *

a. Ideas that solve a problem b. Ideas that change or improve a current product or service c. Ideas that develop from the entrepreneur’s firsthand knowledge of a group d. All of the above e. None of the above

2. Which of the following is the best definition of demographic? *

a. The means by which a product or service is made known and sold to customers b. A group sharing characteristics of a human population segment, used to identify consumer markets c. The expectations and behaviors of a business that set it apart from its competitors through improvements in quality, value, or delivery d. None of the above.

5. When Walt Disney created Disneyland in 1954, he was trying to create a more family-oriented and cleaner version of that era’s local carnivals. Walt Disney is an example of an entrepreneur who used which of the following product development sources? *

a. Creating a product or service that solved a problem that previously had no solution b. Creating a product or service to appeal to a particular demographic that he was a part of c. Changing or improving a current product or service d. Creating a new product or service that may or ay not be popular or needed

6. There are several Internet providers in Mark’s town. He researches all of the companies and finds that Eureka! has the lowest rates. However, several friends tell him they had awful service with Eureka! and switched to Seeker, which has excellent customer service. Mark decides to sign a contract with Seeker because they have better customer service. In this example, Seeker... *

a. Has a competitive advantage b. Is marketing to a certain demographic c. Has used advertising successfully d. Has engaged in new product development

Rate your level of agreement with each of the statements below.

JA Be Entrepreneurial - What Do You Know - PRE