The 18th FedEx Express / JA International Trade Challenge
Dear Principals / Head of Business Studies Programs / Entrepreneurship Clubs,
FedEx Express and Junior Achievement cordially invite your students to the 18th FedEx Express / JA International Trade Challenge.
Over the past fifteen years that Singapore had participated, the program has benefitted 5,938 students in Singapore with 95 Singapore students representing the country at the regional Challenge. Our students’ performances have been impressive so far. In 2022, our Singapore students performed extremely well at the regional challenge clinching 1st Place (Singapore Polytechnic student and her teammate from Philippines) and 3rd place (Raffles Institution student and her teammate from Thailand). Previous regional winners included Anglo-Chinese School (Independent) student clinching second (2021) with his teammate from India, Ngee Ann Polytechnic student clinching second (2020) together with his teammate from South Korea, and one Anglo-Chinese School (Independent) student clinching first (2019) with his Hong Kong teammate and our Singapore Polytechnic students coming in first in 2016.
The Asia Pacific International Trade Challenge was held in Hong Kong (2007, 2012, 2013, 2014 and 2016), Kuala Lumpur (2008, 2019), Singapore (2009, 2010, 2015, 2017 and 2018), and Thailand (2011). This year’s Asia Pacific FedEx Express/JA International Trade Challenge will be face-to-face in Singapore.
The FedEx Express/JA International Trade Challenge (ITC) is an unparalleled opportunity to broaden students’ understanding of global trade and to participate in an array of stimulating activities to enhance their knowledge of product distribution, competition, pricing, promotion and sales. Simultaneously, this experience will promote the enduring qualities of teamwork, risk-taking and self-confidence.
The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, the students are required to research and synthesize detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:
· Target Market
· Product Description and Strategy
· Pricing Strategy
· Promotion Strategy
· Placing and Distribution Strategy
· Financial Plan
· Application of Technology
· Project Timeline
· Measurement of Success
As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.
International Trade Challenge Workshop
The competition will require students to create a comprehensive Market Entry Strategy plan and develop a well-written proposal for judging by local experts/volunteers. To ensure all the students are equipped to prepare their Market Entry Strategy plan, all student entrants for the ITC are required to attend the ITC Workshop where market entry strategy tips and the above international marketing plan criteria are covered.
We have 2 open workshop dates – students only need to attend one of the workshop dates.
Singapore International Trade Challenge Workshop (choose only one) (2 students per team):
FedEx Express and Junior Achievement cordially invite your students to the 18th FedEx Express / JA International Trade Challenge.
Over the past fifteen years that Singapore had participated, the program has benefitted 5,938 students in Singapore with 95 Singapore students representing the country at the regional Challenge. Our students’ performances have been impressive so far. In 2022, our Singapore students performed extremely well at the regional challenge clinching 1st Place (Singapore Polytechnic student and her teammate from Philippines) and 3rd place (Raffles Institution student and her teammate from Thailand). Previous regional winners included Anglo-Chinese School (Independent) student clinching second (2021) with his teammate from India, Ngee Ann Polytechnic student clinching second (2020) together with his teammate from South Korea, and one Anglo-Chinese School (Independent) student clinching first (2019) with his Hong Kong teammate and our Singapore Polytechnic students coming in first in 2016.
The Asia Pacific International Trade Challenge was held in Hong Kong (2007, 2012, 2013, 2014 and 2016), Kuala Lumpur (2008, 2019), Singapore (2009, 2010, 2015, 2017 and 2018), and Thailand (2011). This year’s Asia Pacific FedEx Express/JA International Trade Challenge will be face-to-face in Singapore.
The FedEx Express/JA International Trade Challenge (ITC) is an unparalleled opportunity to broaden students’ understanding of global trade and to participate in an array of stimulating activities to enhance their knowledge of product distribution, competition, pricing, promotion and sales. Simultaneously, this experience will promote the enduring qualities of teamwork, risk-taking and self-confidence.
The ITC is a competition on Market Entry Strategy. To prepare for the Market Entry Strategy, the students are required to research and synthesize detailed information related to a specific country to gain a greater understanding of international trade. The exercise stresses the elements of teamwork, competition, marketing, promotion and innovation, and it requires the students to develop a clearly written international marketing plan for a specific country that includes:
· Target Market
· Product Description and Strategy
· Pricing Strategy
· Promotion Strategy
· Placing and Distribution Strategy
· Financial Plan
· Application of Technology
· Project Timeline
· Measurement of Success
As students prepare to create the distribution and logistical elements of their proposals, they will be encouraged to conduct on-line research on the international trade operations of a variety of businesses including FedEx.
International Trade Challenge Workshop
The competition will require students to create a comprehensive Market Entry Strategy plan and develop a well-written proposal for judging by local experts/volunteers. To ensure all the students are equipped to prepare their Market Entry Strategy plan, all student entrants for the ITC are required to attend the ITC Workshop where market entry strategy tips and the above international marketing plan criteria are covered.
We have 2 open workshop dates – students only need to attend one of the workshop dates.
Singapore International Trade Challenge Workshop (choose only one) (2 students per team):
|
Workshop 1:
Date: Sat 18th May 2024 Time: 9am – 4pm Venue: face-to-face, venue to be confirmed Registration DEADLINE, Monday 13th May CLICK HERE TO REGISTER |
Workshop 2:
Date: Sat 25th May 2024 Time: 9am – 4pm Venue: face-to-face, venue to be confirmed Registration DEADLINE Monday 20th May CLICK HERE TO REGISTER |
Those students who have attended the workshop in previous years and are interested to compete again do not need to attend the workshop again but will need to inform us by emailing to [email protected]. We will check the student’s name against previous year's attendance list. However, students who were the top 3 teams from previous years are not eligible to compete again.
Singapore International Trade Challenge
After the workshop, student entrants (2 per team) will have 2 weeks to complete their Market Entry Strategy Plan where 12 finalist teams will be chosen to present their plans at the Singapore International Trade Challenge Finals to be held on Saturday 13th July 2024. From there, 3 final winning teams will be selected to represent Singapore at the Asia Pacific International Trade Challenge to be held in August 2024.
Topics:
- International Trade Overview
- Product Analysis
- Market Research, Survey & Analysis
- Market Entry Strategy
Eligibility:
To enter the International Trade Challenge 2024, students MUST:
- Be aged 15-19 (pre-university)
- Attend or have attended the Singapore International Trade Challenge Workshop (entire workshop. Attendance will be taken at the beginning, middle and end of the workshop. During the workshop, students will present a business plan developed during class - the presentation may be counted toward the scoring for the top 12 teams for the Singapore Finals).
- 2 students per team for the FedEx/JA ITC Market Entry Strategy Competition
Asia Pacific International Trade Challenge
The Asia Pacific International Trade Challenge will require the students to develop a specific product and create an original international marketing plan for a designated country. The students will develop a PowerPoint presentation, an advertisement for the product, and make a formal presentation to a panel of judges.
Ten countries will be represented in this competition. The 6 student winners from Singapore will be randomly mixed with winning students from the other countries to form new teams. The teams will remain 2 students per team. The participants at the ITC Asia Pacific Finals will have the opportunity to gain invaluable information, insights and learnings from Senior FedEx executives and expert advice from FedEx program facilitators. They will also have the opportunity to work with a student from another country to gain a global perspective. The experience will reinforce the knowledge gained and will advance the students’ critical thinking skills, comprehension of international trade and command of the lessons learned.
Scoring Rubric
A scoring rubric will be utilized for the evaluation and judging of student proposals and presentations for both the Singapore and Asia Pacific International Trade Challenges. This will be shared with the students at the workshop.
Perks and Prizes
All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a trophy will be awarded to the three final teams.
The Asia Pacific International Trade Challenge winning prizes will be an electronic device.
After the workshop, student entrants (2 per team) will have 2 weeks to complete their Market Entry Strategy Plan where 12 finalist teams will be chosen to present their plans at the Singapore International Trade Challenge Finals to be held on Saturday 13th July 2024. From there, 3 final winning teams will be selected to represent Singapore at the Asia Pacific International Trade Challenge to be held in August 2024.
Topics:
- International Trade Overview
- Product Analysis
- Market Research, Survey & Analysis
- Market Entry Strategy
Eligibility:
To enter the International Trade Challenge 2024, students MUST:
- Be aged 15-19 (pre-university)
- Attend or have attended the Singapore International Trade Challenge Workshop (entire workshop. Attendance will be taken at the beginning, middle and end of the workshop. During the workshop, students will present a business plan developed during class - the presentation may be counted toward the scoring for the top 12 teams for the Singapore Finals).
- 2 students per team for the FedEx/JA ITC Market Entry Strategy Competition
Asia Pacific International Trade Challenge
The Asia Pacific International Trade Challenge will require the students to develop a specific product and create an original international marketing plan for a designated country. The students will develop a PowerPoint presentation, an advertisement for the product, and make a formal presentation to a panel of judges.
Ten countries will be represented in this competition. The 6 student winners from Singapore will be randomly mixed with winning students from the other countries to form new teams. The teams will remain 2 students per team. The participants at the ITC Asia Pacific Finals will have the opportunity to gain invaluable information, insights and learnings from Senior FedEx executives and expert advice from FedEx program facilitators. They will also have the opportunity to work with a student from another country to gain a global perspective. The experience will reinforce the knowledge gained and will advance the students’ critical thinking skills, comprehension of international trade and command of the lessons learned.
Scoring Rubric
A scoring rubric will be utilized for the evaluation and judging of student proposals and presentations for both the Singapore and Asia Pacific International Trade Challenges. This will be shared with the students at the workshop.
Perks and Prizes
All students who sent in qualified entries will receive a certificate of participation. Certificate of merit will be awarded to the twelve shortlisted teams and a trophy will be awarded to the three final teams.
The Asia Pacific International Trade Challenge winning prizes will be an electronic device.
Singapore ITC Open Workshop (attend only one): |
Date |
Workshop 1 |
Sat 18th May 2024 |
Workshop 2 |
Sat 25th May 2024 |
ITC Market Entry Strategy competition submission: |
Date |
Workshop 1 |
Sat 1st June 2024 |
Workshop 2 |
Sat 8th June 2024 |
Announcement on 12 finalist teams |
Sat 22nd June 2024 |
Singapore ITC Finals |
Sat 13th July 2024 |
Asia Pacific ITC |
TBD – Aug 2024 |
We hope you find the International Trade Challenge a worthwhile competition and will support and encourage your students to participate. Registration is the registration links provided below.
Please feel free to contact Marissa Lim, Senior Program Manager, at [email protected] if you have any questions.
About Junior Achievement
Junior Achievement is the world’s largest non-profit organization dedicated to inspiring and preparing young people to succeed in a global economy. Since its founding in 1919, Junior Achievement had contributed to the business and economic education of more than 100 million young people around the world.
Junior Achievement educates students about work readiness, entrepreneurship and financial literacy. Its programs use hands-on experiences to help young people understand the economics of life. In partnership with businesses and educators, Junior Achievement brings the real world to students, opening their minds to their potential.
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.
Through the creation and implementation of the International Trade Challenge, FedEx Express is supporting the growth and implementation of Junior Achievement business economics and workforce readiness programs throughout communities in 11 Asia Pacific countries. This involvement will serve to bring heightened awareness about the rewards and benefits of a business and entrepreneurship education as an avenue for helping today’s youth achieve their fullest potential and preparing them to become tomorrow’s leaders in our global society.
Please feel free to contact Marissa Lim, Senior Program Manager, at [email protected] if you have any questions.
About Junior Achievement
Junior Achievement is the world’s largest non-profit organization dedicated to inspiring and preparing young people to succeed in a global economy. Since its founding in 1919, Junior Achievement had contributed to the business and economic education of more than 100 million young people around the world.
Junior Achievement educates students about work readiness, entrepreneurship and financial literacy. Its programs use hands-on experiences to help young people understand the economics of life. In partnership with businesses and educators, Junior Achievement brings the real world to students, opening their minds to their potential.
About FedEx Express
FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to every U.S. address and to more than 220 countries and territories. FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.
Through the creation and implementation of the International Trade Challenge, FedEx Express is supporting the growth and implementation of Junior Achievement business economics and workforce readiness programs throughout communities in 11 Asia Pacific countries. This involvement will serve to bring heightened awareness about the rewards and benefits of a business and entrepreneurship education as an avenue for helping today’s youth achieve their fullest potential and preparing them to become tomorrow’s leaders in our global society.